Webinars are a great way to connect with potential customers and generate leads. They can also be used as an alternative to more traditional marketing strategies like email marketing, brochures, or TV ads.
Webinars give you the opportunity to share what your company has to offer in real time without having it filtered by what is on their mind at that moment.
In this post we will discuss what webinars are and how they work so that you can get started right away!
#What is a Webinar?
A webinar is an online presentation or meeting that takes place over the internet. It is a great way to reach your customers in real-time without having it filtered by what is on their mind at that moment – making this an ideal marketing strategy if you are looking for new leads and customer conversions!
A webinar can consist of anything from a simple demonstration, to a full sales pitch.
It can be more personable and interactive than what a traditional marketing strategy might offer, because it will only reach people who are interested in what you have to say.
A webinar is an engaging way to promote your business or organization with the help of others if they are available at the time!
It has been proven to be more effective than what traditional marketing strategies might offer, because it will only reach people who are interested in what you have to say.
If you’re looking for new leads and customer conversions, a webinar could be the perfect solution!
A few of the advantages include:
– It is like having your own personal sales team, 24/seven
– It can reach people who might not have a lot of time to spare due to work or other commitments (e.g. parents on the way home from school)
– You are able to share what your company has to offer in real time without it being filtered by what is on someone’s mind at that time.
#How Does a Webinar Work?
There are a few different options for what you can do with your webinar.
The first is to provide information about what your company has to offer and why it would be beneficial to the person watching/listening.
You could also give a live demonstration of what makes you unique or how something works, but make sure that all participants benefit from the presentation.
If done well, a webinar has higher conversion rate compared to other forms of content marketing.
#How to Host your First Webinar Online
If you are interested in hosting your first webinar, there are a few options for what type of software to use.
The most popular and easiest option is Demio or Zoom. You can also set up your own presentation with something like Google Hangout if you have the time!
To get started, all you need is an internet connection, your preffered webinar hosting tool, video equipment to record your sessions, and an email marketing tool.
Hosting a webinar isn’t as difficult as you might think – all you need is an email marketing tool, video equipment to record your sessions, and an internet connection!
#Pick a Webinar Title
To make your content more engaging, try to create a title that will grab the reader’s attention and lead them to what they might need.
A great title has three elements: what it is, what you need to do or what problem will be solved by reading this.
In the webinar marketing space, webinar marketing that shares live case study of successful practices or companies tend to make waves.
You can share case studies on how you’re growing a solid businesss online or helping your clients achieve their goals on a webinar.
#Set up a Webinar Funnel
If you’re looking to rely on webinars as your primary marketing strategy, it is important to set up a funnel that will convert the traffic into leads.
Here are some steps for what types of content should make up this funnel:
– Introduction email to sign ups or new audience
– Lead magnet to attract visitors to webinar registrants and future customers
– Webinar registration page
– Free giveaway to create a sense of urgency for webinar registrants and future customers
You can also add in what you want your funnel visitors to do after the webinar with some type of follow up sequence.
For example, if you’re hosting this week’s webinar about how to grow an online business, you might want your prospects to buy a premium product.